Malikot (adj.)(Tagalog): naughty, mischievous
Malikot is a display typeface created for the unique identity that Filipinx-Americans hold. Inspired by the aesthetics of the homeland and the new cultural enclaves Filipinx immigrants have made their new homeland, it mixes strokes of the lost Baybayin script and the movement of funky Latin type. The mix of winding and curving forms make Malikot a typeface that is both traditional, fun, and unique. Malikot is perfect for signage for branding within these Filipinx-American enclaves that want a font to encompass the complexity of Filipinx-American identities.
Special thanks to Lynne Yun.
Grill 21 Rebrand
Grill 21 is a cozy and kitschy restaurant featuring Filipino cuisine in the Gramercy neighborhood of NYC. As part of my branding class, I rebranded the restaurant by analyzing its brand strategy and creating a visual identity based on its values and offerings. The reimagined logo is a wordmark featuring type I designed myself. Other components of the visual identity are based on illustrations inspired by the artwork decorating the walls of the restaurant. Applications of the brand include a takeout bag, matchbox, t-shirt, placemat menu, and outside signage.
Anni Albers Quote Campaign
To commemorate the 100 year anniversary of Bauhaus, we were tasked to create a branded quote campaign featuring quotes from key Bauhaus figures. I based my campaign on the quote by textile artist, Anni Albers, "Creating is the most intense excitement one can come to know." The visual identity of the quote was based on the textures and patterns of the textile works of Albers. Red and yellow were utilized to stick to the essence of Bauhaus and its affinity towards the primary colors. The applications pictured above are of a poster, heat-transfer tote bag, stickers, and a vinyl installation in the staircase en route to Parsons’ Making Center.