The Art or Reminiscing

Thesis 2

Spring 2021

The Art of Reminiscing is a campaign that searches for moments of respite in a fast-paced world. The project gives past and present residents of New York City an outlet for relief through nostalgia as we share stories of our past and chase moments of delight. Sharing memories helps us grow closer as a community and encourages us to make even more. The warm fuzzy feelings we chase from time to time are brought to life through brand identity and world-building. The Art of Reminiscing lives within New York City itself through branded applications and merchandise that promote why New Yorkers love the city.

Special thanks to thesis advisors, Dinah Fried and Joe Marianek.