Grill 21 Rebrand

Topics: Branding

Fall 2019

Grill 21 is a cozy and kitschy restaurant serving Filipino cuisine in the Gramercy neighborhood of NYC. I rebranded the restaurant by analyzing its brand strategy and creating a visual identity based on its values and offerings. The reimagined logo is a wordmark featuring type I designed myself. Other components of the visual identity are based on illustrations inspired by the artwork decorating the walls of the restaurant. Applications of the brand include a takeout bag, matchbox, t-shirt, placemat menu, and outside signage.