Bubble Store

Bubble

Fall 2024

I designed and led creative direction for Bubble’s first ever merch store. It was a huge step for Bubble’s brand awareness as we finally had a physical way to rep Bubble. With over 4 million users, fostering community is valued immensely. I wanted to appeal to the average Bubble user by using language related to Bubble’s visual development language like “Things” for the tote bag, “Hot fix” for the mug and “Reusable elements” for the water bottle. The custom iconography system riffs on the actual icons used in the product itself with a stylistic twist.

https://store.bubble.io/