Brand Guidelines

Bubble

September 2025

 

Over the past few years, Bubble gradually experimented with updates to its brand identity. In 2025 we finally systemized those changes, creating a full brand-guidelines system that documents Bubble’s visual identity in a public, interactive experience. The process involved auditing the existing assets, defining a new vibrant color palette inspired by natural light and gradients, choosing a flexible open-source typeface for consistency across web pages, and building a cohesive illustration/image style that reflects Bubble’s full product scope. I collaborated with the brand team to brainstorm and create imagery and animation for this new interactive experience. The effort was driven by the desire to stay true to Bubble’s roots while giving the brand room to grow as the company evolves.

https://bubble.io/brand