Dani De los Santos

is a Brooklyn-based graphic designer specializing in brand identity and digital design.
Parsons → Rubin Museum of Art → Ceros → Bubble

Brand Guidelines

Bubble

September 2025

 

Over the past few years, Bubble gradually experimented with updates to its brand identity. In 2025 we finally systemized those changes, creating a full brand-guidelines system that documents Bubble’s visual identity in a public, interactive experience. The process involved auditing the existing assets, defining a new vibrant color palette inspired by natural light and gradients, choosing a flexible open-source typeface for consistency across web pages, and building a cohesive illustration/image style that reflects Bubble’s full product scope. I collaborated with the brand team to brainstorm and create imagery and animation for this new interactive experience. The effort was driven by the desire to stay true to Bubble’s roots while giving the brand room to grow as the company evolves.

https://bubble.io/brand

Native Mobile Launch 

Bubble

June 2025

Bubble is the world’s only full-stack visual development platform. It gives you the power to build any app you can imagine without writing a single line of code. In 2025, Bubble released native mobile capabilities allowing users to build launch-ready native mobile apps for the first time. I collaborated with the product marketing team and the product design team to create exciting static imagery and animations to showcase the new capabilities. By subtle abstraction of the product UI and realistic sample app mocks, I created a style that clearly demonstrated what a user could expect when building their native mobile Bubble app. I also collaborated with external contracted animators to help bring product workflows and explainers to life through my storyboards. 
The much anticipated launch invigorated the Bubble community. The imagery I designed help tell new user stories through the website, social channels, and email channels. The launch also reached #1 on Product Hunt when it was released.

Bubble Store

Bubble

Fall 2024

I designed and led creative direction for Bubble’s first ever merch store. It was a huge step for Bubble’s brand awareness as we finally had a physical way to rep Bubble. With over 4 million users, fostering community is valued immensely. I wanted to appeal to the average Bubble user by using language related to Bubble’s visual development language like “Things” for the tote bag, “Hot fix” for the mug and “Reusable elements” for the water bottle. The custom iconography system riffs on the actual icons used in the product itself with a stylistic twist.

https://store.bubble.io/

Branding

Ceros

On going

In November 2023, the Ceros brand went through a complete rehaul–re-envisioning the Ceros suite of products as a helpful, fun, AI-powered toolkit meant to reimagine your workflow. I was a key member of the creative team behind the rebrand. We reimagined email newsletters to blog posts to social templates and everything in between.